By Dominic Strinati
An creation to Theories of pop culture is well known as an immensely invaluable textbook for college students taking classes within the significant theories of pop culture. Strinati offers a serious review of the ways that those theories have attempted to appreciate and review pop culture in glossy societies. one of the theories and concepts the publication introduces are: mann tradition, the Frankfurt college and the tradition undefined, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. This new version presents clean fabric on Marxism and feminism, whereas a brand new ultimate bankruptcy assesses the importance of the theories defined within the booklet.
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Additional info for An Introduction to Theories of Popular Culture, 2nd Edition
Poetry and criticism are not read by the common reader; the drama, in so far as it ever overlapped literature, is dead, and the novel is the only branch of letters which is now generally supported. (Leavis 1932:35)9 Her study is designed to show how the serious, high-brow novel is next. According to MacDonald, mass culture is a threat because it is a homogeneous culture which levels down or debases all culture. ’ He therefore concludes that ‘mass culture is very, very democratic: it absolutely refuses to discriminate against, or between, anything or anybody’ (MacDonald 1957:62).
First, is there any such thing as a mass audience? Producers of popular culture may not need to reach a mass audience, but sections of a market divided and stratified by tastes, values and preferences as well as money and power. The need for producers to maximise their audiences is a specific instance of cultural production and consumption, and not a guaranteed outcome in societies where mass consumption prevails. The mass audience may not even exist at the point of consumption because the evaluations and effects of popular culture will vary in line with the social character of consumers.
When Huxley described ‘his first sight of America, he remarked on the excitement he felt on seeing the towers and buildings of the post office and other communication centres, instead of the spires of churches’. This symbolised, for him, ‘the Americans’ interest in knowledge rather than superstition’ (1979:50). The example of a scientist like Huxley is instructive since his views illustrate an alternative understanding of America and Americanisation which can be used to offer a critical commentary on mass culture theory.
An Introduction to Theories of Popular Culture, 2nd Edition by Dominic Strinati